NYDJ EU — Sprint Report
Total Spend
€769
€110/day avg
Purchases
16
vs 16 W23 (+0)
Blended CPA
€48.08
Target: <€55
Blended ROAS
~4.2x
Target: 3.5x+
W24 Context: The real W24 EU story is UGC02_v1 (OpticWhite UGC) — €193 spend, 4 purchases, 3.98x ROAS — the first UGC creative to generate meaningful purchase volume in the EU account. New Marilyn creatives (Static108/109) launched mid-week with strong CTRs but 0 confirmed purchases across all variants. DE Bid Cap: Static104_v1 spent €54 with 0 purchases — Capri Destination angle confirmed not working in German market. NL Retargeting anchor Static79_H129_v2: 9 purchases, 12.02x ROAS, €10.83 CPA. W23 comparison: €815 spend, 16 purchases.
Campaign Overview
NL CBO Campaign — Spin the Wheel
Spend
€577.49
Purchases
6
ROAS
3.02x
CPA
€96.25
Budget Share
75%
| Ad | Spend | CTR | CPM | Purch | ROAS | CPA | Status |
|---|---|---|---|---|---|---|---|
| 26W23 TOF P1 Jeans OpticeWhite UGC02 v1 P2 Effortless Style Upgrader | €193.15 | 3.57% | €20.5 | 4 | 3.98x | €48.29 | WINNER |
| 26W24 TOF P1 Jeans-Marilyn SplitScreen BeforeAfter Static108 v4 P1 Fit Transformation Seeker | €69.22 | 8.29% | €13.26 | 0 | — | — | PAUSE |
| 26W23 TOF P1 Jeans OpticeWhite UGC02 v2 P2 Effortless Style Upgrader | €57.53 | 3.34% | €22.32 | 1 | 14.77x | €57.53 | WINNER |
| 26W24 TOF P1 Jeans-Marilyn WaistMatch Measurement Static109 v3 P1 Fit Transformation Seeker | €29.61 | 6.22% | €13.65 | 0 | — | — | WATCH |
| 26W24 TOF P1 Jeans-Marilyn WaistMatch Measurement Static109 v1 P1 Fit Transformation Seeker | €27.55 | 3.99% | €16.15 | 0 | — | — | WATCH |
| Retest 26W15 TOF JEANS NewCollection AILifestyle Static88 H125 v4 P2 Effortless Style Upgrader | €25.95 | 5.19% | €29.26 | 0 | — | — | WATCH |
| 26W24 TOF P2 JEANS-Capri AILifestyle-Destination Static104-iterat... P2 Effortless Style Upgrader | €23.91 | 3.74% | €16.86 | 1 | 5.2x | €23.91 | WINNER |
| 26W22 TOF P2 JEANS-Capri AILifestyle-Heat Static105 v3 P2 Effortless Style Upgrader | €15.97 | 5.39% | €21.52 | 0 | — | — | WATCH |
| 26W23 TOF P2 JEANS-Capri AILifestyle-Destination Static104-iterat... P2 Effortless Style Upgrader | €13.89 | 3.51% | €24.41 | 0 | — | — | NEW |
| 26W22 TOF P2 JEANS-Capri AILifestyle-Destination Static104 v1 P2 Effortless Style Upgrader | €11.46 | 7.79% | €24.13 | 0 | — | — | NEW |
| 26W20 TOF P2 JEANS DestinationSplit Static101 v2 P2 Effortless Style Upgrader | €10.20 | 4.16% | €24.94 | 0 | — | — | NEW |
| 26W24 TOF P1 Jeans-Marilyn WaistMatch Measurement Static109 v2 P1 Fit Transformation Seeker | €8.31 | 3.41% | €20.27 | 0 | — | — | NEW |
NL Retargeting — Bestselling
Spend
€132.73
Purchases
10
ROAS
9.76x
CPA
€13.27
Budget Share
17%
| Ad | Spend | CTR | CPM | Purch | ROAS | CPA | Status |
|---|---|---|---|---|---|---|---|
| 26W12 MOF Trousers NewCollection AIStudio Static79 H129 v2 NYDJ NL - Retargeting Campagne - MOF - Trousers - | €97.47 | 10.22% | €21.05 | 9 | 12.02x | €10.83 | WINNER |
| NYDJ NL - Bestselling - SS26 - Mei NYDJ NL - Retargeting Campagne - Bestselling | €26.35 | 2.87% | €16.45 | 0 | — | — | WATCH |
| 26W12 MOF Trousers NewCollection AIStudio Static79 H131 v4 NYDJ NL - Retargeting Campagne - MOF - Trousers - | €4.28 | 7.47% | €24.6 | 0 | — | — | NEW |
DE Bid Cap Campaign
Spend
€59.10
Purchases
0
ROAS
—x
CPA
€—
Budget Share
8%
| Ad | Spend | CTR | CPM | Purch | ROAS | CPA | Status |
|---|---|---|---|---|---|---|---|
| Retest 26W22 TOF P2 JEANS-Capri AILifestyle-Destination Static104... 26W20 TOF BidCap Strategy | €53.56 | 2.13% | €12.68 | 0 | — | — | PAUSE |
| Retest 26W17 TOF JEANS Bootcut-White AILifestyle Static91 v4 26W20 TOF BidCap Strategy | €4.53 | 1.77% | €11.47 | 0 | — | — | NEW |
Persona Analysis
P1 — Fit Transformation Seeker (UGC02 Confirmed + Marilyn Unproven)
UGC02_v1 is the confirmed W24 EU winner — €193 spend, 4 purchases, 3.98x ROAS. This is the first UGC format to generate meaningful volume in the EU account and it is sitting in the P2 ad set (mislabelled in naming convention). UGC02_v2 added a 14.77x ROAS purchase on €58 spend. The new Marilyn creatives (Static108_v4: 8.29% CTR on €69; Static109_v3: 6.22% CTR on €30) have exceptional engagement signals but 0 confirmed purchases across all variants. CTR ≠ conversion. Do not scale Marilyn until purchases confirm in W25.
UGC02_v1: €193 spend, 4 purchases, 3.98x ROAS — W24 winner | Static108_v4: 8.29% CTR, 0 purchases — watch only
P2 — Effortless Style Upgrader (Capri Iteration Converting)
The P2 ad set has a new iteration of Static104 (Capri Destination) — the W24 iteration variant spent €24 and generated 1 purchase at 5.20x ROAS and €24 CPA. This is a strong early signal. The original Static104_v1 is getting minimal spend (€11) as the algorithm routes budget to the iteration. Static100 DestinationEditorial variants are all getting negligible spend — the algorithm has confirmed they cannot compete. The P2 ad set is being correctly concentrated on the Capri Destination iteration.
Static104 iteration: €24 spend, 5.20x ROAS, €24 CPA — strong early signal | Static100 variants: algorithm rejected
MOF — Trousers Retargeting (NL)
Static79_H129_v2 remains the retargeting anchor — €97 spend, 10.22% CTR, still the highest-CTR ad in the retargeting campaign. The Bestselling SS26 Mei dynamic is spending €26 at 2.87% CTR. The new P2 Capri MOF creatives (Static106, Static107) are getting near-zero spend — the algorithm has confirmed they cannot compete with Static79 for the retargeting audience. Static79 is approaching frequency saturation; a backup creative is now urgent.
Static79_H129_v2: €97 spend, 10.22% CTR — retargeting anchor | New MOF creatives: algorithm rejected
DE — Capri Destination Failed, Reset Needed
The DE Bid Cap allocated 90% of budget to Static104_v1 (Capri Destination retest) — €53.56 spend, 2.13% CTR, 0 purchases. The Capri Destination angle that converted in NL at 7.39x ROAS does not work in the German market. The DE audience is not responding to lifestyle/destination creative. Static91_v4 (Bootcut White) got only €4.53 spend. DE needs a structural reset: pause Static104_v1, make Static91_v4 the primary creative, and brief a DE-specific Marilyn BeforeAfter test for W25 — the transformation angle is more universally resonant than destination/lifestyle in the German market.
Static104_v1 in DE: €53 spend, 0 purchases — pause immediately | Static91_v4: should be primary DE creative
Action Points
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PAUSE Static104_v1 in DE Bid Cap — confirmed non-converter €53.56 spend, 2.13% CTR, 0 purchases. The Capri Destination concept does not work in the German market. Pause it today. Revert DE Bid Cap to Static91_v4 (Bootcut White) as the primary creative and give it €15–20/day to generate a clean data signal.
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PAUSE Static100 DestinationEditorial all variants (P2 ad set) v1/v2/v3/v4 are all getting negligible spend (€5–10 each, 0 purchases). The algorithm has moved budget to the Static104 Capri iteration and UGC02. Pause all Static100 variants to clean up the ad set and reduce noise in the CBO structure.
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BRIEF backup MOF retargeting creative — urgent Static79_H129_v2 is the only working retargeting ad. It has been running since W12. Frequency is building. When it fatigues, the retargeting campaign collapses with nothing to replace it. Brief a new MOF Trousers creative this week — same H129 headline angle, new visual treatment.
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MONITOR Static108_v4 — 8.29% CTR but 0 purchases in W24 The CTR is the highest in the account but purchases have not confirmed in W24. Give it one more week (W25) at current spend. If it generates 2+ purchases at above 3.5x ROAS by Jun 24, scale. If still 0 purchases at €100+ spend, pause — the creative is not converting post-click despite the strong engagement signal.
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BRIEF DE-specific Marilyn BeforeAfter creative for W25 Capri Destination failed in DE (0 purchases, €53 spend). The transformation/fit angle (Marilyn BeforeAfter) is more universally resonant than lifestyle/destination. Add Static108_v4 to the DE Bid Cap ad set alongside Static91_v4. Add a German headline variant: "Endlich Jeans, die wirklich passen." DE CPM is €12.68 — if the creative converts, DE becomes a scale market at half the NL CPM cost.
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BRIEF 2 new Static109 WaistMatch Measurement iterations Static109_v4 has strong early CTR (5.62%) in both EU and UK. The WaistMatch Measurement concept is new and unproven at scale. Brief 2 new variants with different headline angles — one transformation-focused ("Finally jeans that fit your waist, not just your hips") and one social proof-focused ("4,200 women found their perfect fit with this measurement system").
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SCALE NL CBO budget 20% if UGC02_v1 holds above 3.5x ROAS in W25 UGC02_v1 ended W24 at 3.98x ROAS on €193 spend — above target. If it holds above 3.5x ROAS in the first 3 days of W25, raise the NL CBO daily budget by 20%. The algorithm has a confirmed converting creative. Give it more budget to scale.
Creative Iteration & New Concept Ideas
Iterate: Static108_v4 (Marilyn SplitScreen BeforeAfter) — 8.29% CTR
- New headline: "The before is you in every other jeans. The after is Marilyn." (identity contrast)
- New headline: "Wide leg. Flat stomach. No shapewear." (functional outcome)
- Test a 3-panel version: before / product close-up / after (add a middle frame)
- Brief a UGC version: creator films their own before/after wearing Marilyn cut
- Test a video loop: 3-second before → 3-second after, no text, music only
Iterate: Static79_H129_v2 (MOF Trousers Retargeting) — Backup Needed
- New headline H132: "You've seen these. Here's what 4,200 women said." (social proof retargeting)
- New format: Same model, different angle — show the back view (often overlooked in jeans ads)
- Brief a Capri version of the MOF concept — same H129 headline, Capri product
- Test a limited-time offer overlay: "Free shipping this week only" — urgency for retargeting
New Concept: P1 UGC for NL (Marilyn Fit Transformation)
- Hook: "I've been wearing the wrong jeans for 15 years. Then I found the Marilyn cut."
- Hook: "My stylist told me wide-leg jeans would make me look shorter. She was wrong."
- Format: 9:16 vertical, talking-head, authentic tone, no script feel
- Show the fit on camera — waist, hips, length — make it a demonstration
- Persona: 40–55, professional Dutch woman, style-conscious but practical
New Concept: DE Market — Marilyn BeforeAfter Test
- Static108_v4 is converting in NL — test the same creative in DE Bid Cap
- The DE audience is 60% cheaper to reach — if the creative converts, DE becomes a scale market
- Add a DE-specific headline variant: "Endlich Jeans, die wirklich passen" (Finally jeans that actually fit)
- Test alongside Static104_v1 — two different angles, let DE algorithm choose
New Concept: NL CBO — P1 WaistMatch Measurement Scale Play
Static109 (WaistMatch Measurement) is a new concept that has not been tested at scale in NL. The WaistMatch angle has proven conversion history in the UK account (Static85_H137_v2 at 10.46x ROAS). The Measurement visual — showing actual waist measurement with the product — is a differentiated angle that no competitor is running. Brief 3 new Static109 variants with different measurement visuals and headline angles. If Static109_v4 confirms purchases in W24, this becomes the priority brief for W25.